AGBOBLY MARKETING STRATEGY
Using social media and other activations to create stronger relationships, customer retention and brand presence through a community building marketing strategy
Agbobly is a Brooklyn based unisex label founded during the height of the pandemic in 2020. Our goal is to highlight Black, queer and immigrant narratives and our cultural contributions through a global-focused lens.
Our brand is rooted in uplifting communities through storytelling and the centering of West African hand craft, which is infused within our custom made-to-order design approach. This model has allowed us to eliminate the possibility of excess in production. At our start, our products were made in-house on a hand-operated knitting machine using natural fibers that are biodegradable and eco-friendly.
In short, Agbobly is centered around individuality with a keen sense of playful optimism and joy that is evoked through the use of color, bright materials and designs that pay tribute to Togolese heritage and history. Our goal is to break barriers and allow our consumers the opportunity to take up space and elevate their true selves. Given that our founder’s identity vacillates between two cultures (Togolese and American) it is important that the brand serves as a reflection of that through the offering of nuanced approaches to West African handcraft techniques that are overlooked within the luxury space.