2024
Canadian Kosher Adventures is a travel agency focused on providing fully kosher travel experiences to the Jewish population. The problem I was tasked with solving was their lack of social media presence and increasing their sales conversions.
I would be doing this by creating social media posts, optimizing their SEO strategy and developing and implementing a marketing strategy that aligned with their brand values.

Market Research

Target Market and Consumer Forecast 2024-2025
Age: 30 - 65


Class: Middle to Upper class


Occupations: Office jobs, Finance, Teaching, Retired


Interests: Travel, Jewish lifestyle, Kosher lifestyle, nature, hiking, Canada, tourism, experiences


Lifestyle: Are Kosher and are very committed to the Jewish faith. Like to travel, be in nature and have new tourism experiences.


Location: USA

CUSTOMER FOCUS: Retires and families that have Kosher dietary needs. They are looking to get away from the stresses of everyday life and reconnect with nature.
Competitor Analysis
Although these are not direct competitors, they are in terms of marketing. By looking into how others brands focused on elevating customers outdoor experiences, it may allow discovery on how to market tourism to potential customers.

Strengths:

  1. Niche market sector
  2. Run by Kosher people who know their way around Western Canada
  3. Makes them approachable

Weaknesses:

  1. Unknown and just starting out
  2. No customer base
  3. Weak brand identity

Opportunities:

  1. Create a strong community relationship
  2. Show authenticity
  3. To show a new travel experience to the Kosher community in the USA


Threats:

  1. There are many kosher travel agents and trips offered
  2. Not gain a customer a base
  3. Unable to make conversions
Marketing Goals
  • To develop their customer base
  • Increase conversions and sales
  • Increase website clicks
  • Increase follower count on both instagram and facebook
  • Increase engagement on social media posts
Social Media Posts And ADs
I created ads that would resonate with potential customers by speaking to both their need of Kosher food and their need to reconnect in nature. As the destinations Canadian Kosher Adventures offer are filled with nature and natural beauty, I wanted to focus on that and remind their customers
that it is good to get away from the stress of the city and reconnect with nature. By utilizing pictures that show people taking part in activities that the agency offers, it shows the potential the viewer has to take part in the tour.
© Chiedza Kaseke 2025