The pandemic created a workforce that wants to act on their new found leisure time as well as gain new social experiences. After being in isolation, they are looking to socialize, make memories and be surrounded by community.
A marketing strategy that focuses on becoming Agbobly's customer base's center for community. By becoming the consumers third place, Agbobly can be a brand that their customers turn to for memory making, community events and new experiences.
This work is currently under NDA and is unable to be viewed.
The goal of these posts were to show their customer base the behind the scenes of and day to day life of the designer. Thus allowing an authentic relationship between the brand and their audience to develop. by doing this it increased engagement and overall following.
